Perhaps it’s time to dump Donald’s brand.

For years, there had been calls to rename the Trump International Hotel and Tower Vancouver because of controversies involving the now soon-to-be ex-U.S. president.

These have been ignored so far.

Realtor and market observer David Hutchinson wonders if Donald Trump’s name is bad for sales at the residential skyscraper.

“Maybe it needs to be Biden Tower,” Hutchinson joked, referring to incoming American president Joe Biden.

Real-estate site Zealty.ca lists seven condo units at Trump Tower at 1151 West Georgia Street that have yet to find buyers.

One example is Unit 3602.

As of today (January 17), Unit 3602 has been on the market for 377 days.

The two-bedroom, three-bath apartment was listed by Coldwell Banker Prestige Realty on January 6, 2020 for $2,480,000.

Another example is a sub-penthouse, the most expensive in the list on unsold properties at Trump Tower.

Unit 6705 is priced at $7,980,000. Royal Pacific Realty Corp. listed the property on September 23, 2020.

The sub-penthouse, whose ownership interest is noted by the Zealty.ca site as “First Nations Lease”, marked its 117 days on the market as of January 17, 2021.

Another example is Unit 4303.

Royal Pacific Realty Corp. listed Unit 4303 on July 13, 2020. As of today (January 17, 2021), it’s been on the market for 191 days.

The three-bedroom, three-bath unit has a listing priceof $3,998,000.

Hutchinson, a realtor with Sutton Group-West Coast Realty, noted that the newest listing is for Unit 3706.

Unit 376 came on the market on January 5, 2021. The listing price is $1,198,000.

“Will the building change its name? Does the name hurt?” Hutchinson asked.

The Trump Organization licensed its name to the tower developer, the Holborn Group.

Trump and his family visited Vancouver in 2013.

Promotional image by Coldwell Banker Prestige Realty for a $2,480,000 condo at Trump Tower.